Part of this move toward social media, though, is the direct result of the shift in consumer behavior over the past several years. It?s rare these days to find an individual who doesn?t read restaurant or hotel reviews online before making a reservation, and with the economic recession, that practice is on the rise. Individuals are no longer willing to take a risk on a company who might not offer them the value they deserve for their money, so sites like Twitter have become the best way to find word-of-mouth style reviews from other customers.
Not Just A Consumer Benefit
While this is clearly helpful to consumers, it?s equally as helpful to companies. By providing an already captive audience, companies can specialize their marketing efforts to specifically reflect the needs of those most likely to purchase their product or services. Marketing was once often a blanket-style approach, but in today?s world, companies can reach their target audience in a matter of seconds,
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Source: http://www.thmg.com/social-media/social-media-has-changed-everything/
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