Meeting the Race Challenge of Ferrari | BestCarEver

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For all automakers, the need to build a recognizable image depends heavily on visibility of the brand and association with the vehicle. For niche market auto companies, the efforts to build a brand persona cannot depend on word of mouth or the overwhelming testimonials of ownerships. For exotic car companies, the way to provoke desirability in their product is often found in auto racing.Without doubt, the most effective sports car auto company using auto racing to promote their brand, the first Ferrari ?

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Source: http://bestcarever.com/66986/news/meeting-the-race-challenge-of-ferrari.auto

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