Go Daddy Now In Content Writing Business? | Carman Online ...

A few weeks back, domain name registrar and web host provider Go Daddy held a ?write-a-thon? with the intention of stuffing the company blog with articles written by various experts in the field. Among the writers were CTO Wayne Thayer, security chief Scott Gerlach, and VP of Product Development Rich Merdinger.

Blogger Elliot Silver wrote about the write-a-thon in a November 17, 2012 piece in which he praised Go Daddy for their blogging efforts. Much of what Mr. Silver wrote I can agree with, but one of his last comments was just downright silly.

First, let?s talk about the points of agreement. Silver wrote:

Holding a Write-a-thon like this is a great way for the company to expand its search footprint with expert articles. The company seems to be taking advantage of Google?s authorship program (via Google Plus), giving the search results an even larger presence with author photographs right in the results.

It?s true that such a large collection of expert articles all published simultaneously is great for search engine results. It?s also good for optics inasmuch as it makes Go Daddy appear as though their blogging engine is working overtime. The company should realize a slight bump in search engine effectiveness every time they do something of this nature.

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It?s also true that technical articles written by the experts themselves provide a lot more useful information than most outsourced content provides. When it comes to raw information, personal expertise far outweighs impersonal research.? By that measure the articles written by the Go Daddy staffers qualify as top-notch content.

As for the silly portion of Silver?s writing, he finishes his blog by stating:

Many companies and website owners outsource their content to writing services and ghostwriters, but it looks like Go Daddy is doing things the right way. They are having their own experts provide the content.

As a content writer I would fundamentally disagree with Silver?s assertion that Go Daddy is ?doing things the right way.? I, and my fellow content writers at Carman Online Content Publishing, make a living doing what we do because we are very good at it. In terms of the technical aspects of writing we are the experts. But just like my research into domain name registration by no means makes me an expert in that area, the fact that a Go Daddy staffer can use a word processor doesn?t make him an expert writer.

Unfortunately, technical experts by and large make terrible writers. They tend to pride themselves in using vocabulary the reader will not understand, they form sentences consisting entirely of corporate clich?s, and their grammar is often times questionable. This is not the stuff of good content writing.

It?s true that the business of content writing requires extensive research on topics writers are not familiar with. But it?s impossible for website owners to expect content writers to be experts in everything.

In a perfect world website owners would provide writers with the necessary research so they can craft the best articles possible. Since it?s not a perfect world, I?d rather depend on a professional content writer to provide the best content he can, rather than a technical expert who produces lousy writing.

By the way, I mean no disrespect to Go Daddy or Mr. Silver. This is just my opinion.

By: Matt Gerwitz

About Matt Gerwitz

Matt Gerwitz has been writing semi-professionally and professionally for the last 10 years. In that time Matt has written thousands of articles on a wide variety of topics. His favourites include politics, technology, humour, and spirituality.

Source: http://cocp.co.uk/go-daddy-now-in-content-writing-business/

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