Marketing Operations Specialist | IABC

Are you looking for an opportunity to apply your marketing skills at a growing technology company? Are you a stickler for details with the ability to forecast and remedy marketing and public relations challenges with your arsenal of talent? If so, we are looking for you!

Key responsibilities will include:

• Assists with the development, writing and communication of marketing plans, promotional recaps, creative briefs, project recommendations and presentations
• Ensures that all creative marketing materials undergo brand review and adhere to strict brand guidelines
• Assists with writing and editing of promotional literature, newsletters, direct marketing and Internet marketing projects
• Designs company collateral specific for campaigns, proposals, presentations and more
• Works effectively as part of a multi-disciplinary marketing and communications team to communicate, coordinate and integrate marketing and communications, and apply best-in-class practices to all efforts
• Develops opportunities and tactically executes upon department initiatives including internet marketing, direct marketing, tradeshow development, events and more
• Responsible for managing all tactical event components with guidance of department director
• Participates in regular strategy meetings and develops new programs and initiatives that are designed to further our mission
• Assists with managing advertising initiatives and media plans
• Participates in weekly sales meetings that are designed to inform and teach others in the company about marketing activities and initiatives
• Analyzes marketing and competitive data and consolidates findings to support local and national marketing strategy development
• Demonstrated success supervising and maintaining marketing plans, programs and initiatives that are strategic assets to the business and all clients
• Ability to execute the day to day delivery of email marketing campaigns, e-newsletters, invitations etc.
• Develop a lead nurturing program strategy and monitor ongoing campaigns
• Has an understanding of marketing automation and can execute as needed
• Monitor all processes and implement improvements to enhance marketing productivity
• Assists in theme and content development for a variety of projects
• Reviews various marketing materials and make recommended edits
• Assists sales staff with marketing project requests
• Must be able to write press releases, pitches, public relations campaigns and monitor such campaigns, providing metrics
• Pitching relevant, targeted media with news stories that will drive awareness of the brand
• Ability to work with journalists, creating and maintaining ongoing relationships for continued coverage
• Monitoring and reporting on a wide variety of highly detailed Web analytics with emphasis on fact-based ROI and SEO recommendations
• Assisting our team of technology specialists covering a broad spectrum of functions, including CRM, marketing database development, Web development and maintenance, e-campaigns and online marketing
• Acting as Web project manager of the development of major new digital and interactive properties, with responsibility for all sourcing, pricing, documentation, needs assessment, resource management and monitoring at all project stages from pre-production to maintenance
• Creating a culture of digital fluency and excitement within the organization through education, training, internal communications and marketing, and other activities

Expected Skills and Experience:

• Strong writing skills are a must. We can?t stress this enough. Knowledge of AP style is mandatory.
• Familiarity and experience handling large-scale campaigns
• Extensive use of Facebook, Twitter, Hoot Suite/Tweetdeck and social media monitoring and management tools
• Thorough understanding of key messaging and communicating to different audiences
• Strong ability in graphic design, using Adobe Creative Suite ? we?ll need your creative brain, and your superior design skills to back it up
• Seasoned experience in event management from brainstorming to execution
• Minimum 3 years? experience in an agency setting or a managerial position.

Additional Experience Sought: Knowledge of digital design and design production principles, social media tools for business and media buying across multiple platforms, ability to build and manage websites and portals.

About BestIT:
BestIT is a technology solutions integrator that delivers high-value, client-focused solutions to enterprises at competitive prices. BestIT works with clients to create a roadmap designed to reinstate the collaborative dialog between business and technology.

Our environment is unique as it feels like a buzzing startup; we provide an upbeat modern professional space where you can share your knowledge base with fellow information technology and sales professionals in a way that is progressive and fun. We pride ourselves for providing cutting edge solutions, unlike any other competitor.

Contact info for applicants:

Apply here: https://hire.jobvite.com/Hiring/ViewJob.aspx?v=4&id=0

Or email: jeremiah.anderson@bestit.com

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Source: http://www.iabcphoenix.com/marketing-operations-specialist/

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